Tag Archives: Social Media

Example of proactive use of social media: KLM

I had just checked in for my flight to Helsinki when a colleague of mine called me. “Can you fly?”  he asked me. “Yes, of course, why not?” I asked, somewhat surprised at the question.  “Well, I am stuck in … Continue reading

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Salesforce.com has withdrawn applications to trademark the Term ‘Social Enterprise’.

Salesforce.com withdraws applications to trademark the Term ‘Social Enterprise’. Dreamforce 2012 was great! But didn’t you miss the term ‘Social Enterprise’, that Marc Benioff branded so eagerly last year? The term ‘social’ refers to many things. I explored this topic … Continue reading

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Introduction to ‘Social Enterprise’

When starting an international blog, there are many things to reckon with. Words and expressions can have different meanings in other countries or cultures. This is the case with the word Social. Discussing the term Social Enterprise with e.g. my … Continue reading

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