Category Archives: Uncategorized

Example of proactive use of social media: KLM

I had just checked in for my flight to Helsinki when a colleague of mine called me. “Can you fly?”  he asked me. “Yes, of course, why not?” I asked, somewhat surprised at the question.  “Well, I am stuck in … Continue reading

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Why companies need to adopt a Social Culture…

…and how to make that happen. The traditional organizational structure Every large organization has its legacy. Decades and sometimes even centuries ago, the organization was formed by an entrepreneur with a dream. The organization grew larger and larger. Times and … Continue reading

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Business Agility Layer – the Answer to IT Obesity

I have devoted a lot of my posts to discussing the notion of what it is to be a ‘Social Enterprise’ or, now that that term is no longer being used, the ‘Socially connected enterprise’. But how do you get … Continue reading

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Doing good by doing well, make CSR part of your enterprise core competence

Thesis: Cloud Computing for Inclusive Business All enterprises have a CSR (Corporate Social Responsibility) program. In the main, though, these tend to amount to little more than a chapter at the back of the annual report; a feel-good marketing trick. … Continue reading

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Salesforce.com has withdrawn applications to trademark the Term ‘Social Enterprise’.

Salesforce.com withdraws applications to trademark the Term ‘Social Enterprise’. Dreamforce 2012 was great! But didn’t you miss the term ‘Social Enterprise’, that Marc Benioff branded so eagerly last year? The term ‘social’ refers to many things. I explored this topic … Continue reading

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The Ripple Effect of Social HR

About cause and effect in HR Solution Vendors, the acquisition of Rypple by salesforce.com seen in a larger perspective. From old fashioned On-Premise Client-Server Applications to Cloud-based SaaS solutions to innovative Social Apps. (Cause) Dave Duffield forms PeopleSoft (Cause) Craig Conway becomes PeopleSoft CEO … Continue reading

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Introduction to ‘Social Enterprise’

When starting an international blog, there are many things to reckon with. Words and expressions can have different meanings in other countries or cultures. This is the case with the word Social. Discussing the term Social Enterprise with e.g. my … Continue reading

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