Monthly Archives: September 2012

Doing good by doing well, make CSR part of your enterprise core competence

Thesis: Cloud Computing for Inclusive Business All enterprises have a CSR (Corporate Social Responsibility) program. In the main, though, these tend to amount to little more than a chapter at the back of the annual report; a feel-good marketing trick. … Continue reading

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Salesforce.com has withdrawn applications to trademark the Term ‘Social Enterprise’.

Salesforce.com withdraws applications to trademark the Term ‘Social Enterprise’. Dreamforce 2012 was great! But didn’t you miss the term ‘Social Enterprise’, that Marc Benioff branded so eagerly last year? The term ‘social’ refers to many things. I explored this topic … Continue reading

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